Millennial pet ownership statistics

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Millennial pet ownership statistics

Young families are more hesitant to introduce a dog to the family than in previous generations. "Gen Y/millennial pet ownership has officially surpassed baby boomer Find out why pet insurance is a must for millennials. Find what you need: Use the Nav Bar to find courses, teaching resources, our blog, and more! If you’re looking for ALL we offer on a specific topic, check out our unit pages. Pet ownership is becoming more balanced between men and women. Pet ownership is also on the rise, as it has been over the past two decades. Increasing pet ownership coupled with presence of major manufacturers are major factor driving growth of the North America pet food market. It’s every pet parent’s nightmare – your fur baby runs off, loses its bearings and is lost. Pet ownership in the United States. Renting does not appear to be a significant barrier in pet Renting does not appear to be a significant barrier in pet ownership. According to statistics released by Just Right by Purina, 56 p ercent of those surveyed say they have purchased birthday cakes for their dogs, and 77 percent said they feed their dogs before they feed themselves. In 2013, there were 29 million Gen Y and Gen X pet owners, which was 3. More than half of Millennial home-buyers do have a pet, which is much higher than the rate of overall pet ownership, and the needs of the pets are taken into account as part of the home-buying decision, Everton said. 29 May 2018 Most millennials (67 percent) see their pet as part of the family and would refer to them as a “fur baby. Pet ownership is increasing, in large part due to the number of millennial pet owners. Millennial dog owners spend $1,285 per year on their pet. The trend to renting was largely spurred by the crash in the housing market but also over qualifying Americans to purchase a piece of the American Dream. Generation Z is the most likely to have installed ad blocking software in comparison to Millennials or Gen X, with 51% of Gen Z using ad blocking technology compared to 31% in 2017. ” Millennials have become the ‘Pet Generation’ Millennial Segment is the Largest Pet-Owning Demographic Segment* Millennial Pet Owners’ Attitudes and Behaviors: 43%Refer to their pet as their “Fur Baby”** 71% Would take a pay cut to take their pets to work every day*** 33% of first home buyers cited ‘better space/ yard for Another day, another survey on pet ownership data and pet owner trends. 5 billion on pets, pet care, and pet sitting or grooming establishments. With rising awareness of health and wellness, pet owners increasingly started looking after their pets in a similar way to how they take care of themselves, which became a primary driver for new product development and innovation in recent years. • A report from Packaged Facts in 2015 said “continued uptake of premium and superpremium products” would drive Canadian pet market sales to $9. Sharise Kent, a millennial career coach based in Laurel, Md. Our panel and data services business helps research, marketing and in-house agencies by providing access to our 150,000-strong research panel of 16-30s and a full range of data services. August 2016; Ancient Greek philosopher (and all-around brilliant chap) Heraclitus famously described change as the only universal constant. “Gen Y/millennial pet ownership has officially surpassed baby boomer ownership by three percentage points to now account for 35 percent of all pet owners. For those with dogs, renting can be more expensive and a hassle; home ownership takes some of the stress off by providing a better living situation,” says Smith. “Millennials have strong bonds with their dogs, so it makes sense that their furry family members are driving home-buying decisions,” said Dorinda Smith, SunTrust Mortgage CEO. But marketing to these consumers is a challenge. 2 percent from 2014 to 2018, and their expenditure on pet food alone Pet ownership is not. Pet owners do not like traditional pet foods and are constantly searching for healthy ingredient foods for their fur babies. are approaching pet Number of Households That Own a Pet Households Dog 46,300,000 Cat 38,900,000 Freshwater Fish 11,900,000 Bird 5,700,000 Percent of households that own a pet 62 % Total U. Most global authorities agree that the proper treatment, spaying, neutering, and vaccination of dogs are the best ways to keep dog-related …Millennials know this intimately -- the statistics paint a relatively dismal picture of disproportionately low wages, high home ownership costs, and rising student debt. 6 million pet-owning households, up from 79. The annual APPA (American Pet Products Association) report on pet spending found that overall spending in the U. homeownership rate — at 62. Sixty-eight percent of U. “But, rather than starting families with children, millennials are instead opting for buying or adopting pets to satisfy their caretaking needs. An estimated 57% of Millennial households own an animal (compared to 51% of households in general). Now is a very exciting time to pursue a dog training career. Pew Research Center reports and data on the Millennial generation, those born between 1981 and 1996 and the first generation to come of age in the new millennium. For instance, less thanStatistics indicate that Americans truly do love their canine pals. Available as pdf and download as Excel . Millennial pet parents are more likely to put their dogs in clothes than Baby Boomer pet owners, more likely to try out artisanal dog treats than other generations, and are more likely to research the ethics of the company where they buy their dog food. S. In spite of the clichés you see in the media about this 81% said they visit Statistic Brain each month to find interesting conversational statistics. This equates to more spending and drives a …A white paper on the current state of the pet industry, containing research and statistics about the unprecedented growth of this booming sector. There is a unique opportunity that currently exists for both the Millennial and Baby Boomer generations. As the stereotype goes Millennial Study Millennials may be the most misunderstood generation in, well, generations. households own pets, and Packaged Facts examines the role Baby Boomers, Hispanics, Millennials, and other consumers will According to the Pet Food Association of South Africa (PFA), South African pet owners spend approximately R5 billion per year on pet food with an expected growth rate of 2% up to 2018, which is significantly lower than the current global growth. ” Home Improvement Articles Archive The latest American Pet Products Association (APPA) National Pet Owners Survey shows that, "Sixty-eight percent of American households now own a pet, accounting for 84. Again, population estimates of Gen Y vary by definition, but this past January, the Pew Research Center projected that the millennial population will surpass 75 million in 2015, peaking at more than 81 million by 2050. A study from the pet insurance group PetPlan found that ten percent of The report identified certain trends for both millennial and Gen Z pet owners that differed from those of Gen Xers and baby boomers. As this shift happened, so did the increase in spending on pets. Millennial pet owners have recently given much attention to the dog food and cat food industries, and rightly so. QuickFacts data are derived from: Population Estimates, American Community Survey, Census of Population and Housing, Current Population Survey, Small Area Health Insurance Estimates, Small Area Income and Poverty Estimates, State and County Housing Unit Estimates, County Business Patterns, Nonemployer Statistics, Economic Census, Survey of Pawsible Marketing's 'Top Pet Industry Trends for 2018. For this demographic, Millennial pet parents are more likely to put their dogs in clothes than Baby Boomer pet owners, more likely to try out artisanal dog treats than other generations, and are more likely to research the ethics of the company where they buy their dog food. Statistics on the social, political, and economic organization of the United States. This is one of the powerful influencer marketing statistics that indicates celebrity pets can be used effectively by petcare brands. But with an explosion of pet ownership in the U. The 57 million pet owners under age 40 account for 41% of all pet owning adults in the United States. Both ancient art and archeology are full of animals. population, having surpassed baby boomers, who are about 25 percent. In the US, this group overtook the Baby Boomers (those aged 50-69) as the largest population of pet owners in 2014. Our training methods are grounded in research. This lack of attention to pet ownership during emerging adulthood is surprising given that Hodgson and Darling (2011) explored pets in the family life cycle, noting that after leaving home, young people often acquire a pet with which they establish patterns of 205 Are Millennials really Picking Pets over People? While baby boomers are helping pave the way for greater profits within the pet product industry, millennial pet owners have skyrocketed since 2007, increasing by 25 percent, according to APPA. "Gen Y/millennial pet ownership has officially surpassed baby boomer ownership by three percentage points to now …The Pet Owner Paths research, sponsored by Merck, Unfenced (an animal health creative agency) and Kynetec (a market research firm), looks at the specific steps pet owners take when making decisions about their pets’ health. The trend has slowed down but not in states like California where a The employee’s desire for financial independence and security is driving these top voluntary benefit trends for 2018. 7 million pet-owning households in 2015," said Pet Food Industry. No longer is the traditional family configuration a mom, a dad, 2. Millennial pet ownership grew 25% between 2007 and 2015 while the number of pet owners in the 35-and-older age group increased just 14%. Millennial pet owners are insanely important to the future of veterinary medicine. As millennials move on to a new phase of "adulting", Qualtrics and Accel surveyed over 6,000 millennials, Gen Xers and boomers to understand how they're similar, how they're different, and how they're changing. The statistics are closely guarded so it's hard to say whether young people own more cats, but recent studies by firms such as GfK show that Millennials are now the most pet-loving generation of them all. The biggest pet trends of 2017 This year’s top trends in pet products may be influenced by a few key trends in pet ownership, including Millennials’ penchant for natural products and the • Household spending on pets and pet food was at $4. This amounts to about 1 percent of total spending per year for the average household. 6 million pet owners between 2015 and 2020. alone–are about to become the most important customers your business has ever seen. We wanted to pick up on some millennial car trends unrelated to the financial aspect of owning an automobile. Dec 23, 2016 | 5:00 AM . Market Analysis Current & Future Analysis Increasing Pet Ownership - An 37: Millennial Pet Ownership in Key Statistics Pet Millennial home-buyers are also likely to have a pet, and these pets are treated like they’re members of the family. pet industry increased 10. In addition, cat ownership has increased by approximately 5 percent since 2012. households, or almost 80 million families, own a pet. Jean Twenge, a psychology professor at San Diego State University said, “Pets are becoming a replacement for children. A recent study from business solutions agency Gale found that 44 percent of millennials see their pets as “practice” for the real deal, with 21 percent citing that as the main reason for 69% of millennial pet owners are more likely to consider giving their pets foods using naturally made ingredients over mass-produced foods. While veterinarians are concerned about a decline in pet ownership, data collected from the 2016 Changing Pet Ownership Study by Trone Research + Consulting and Brakke Consulting says otherwise. vmdtoday. A white paper on the current state of the pet industry, containing research and statistics about the unprecedented growth of this booming sector. 8% in 2012. is trending younger and younger. households own pets, and Packaged Facts examines the role Baby Boomers, Hispanics, Millennials, and other consumers will play in the pet market, pet population and pet ownership’s futureGeneration Z is the most likely to have installed ad blocking software in comparison to Millennials or Gen X, with 51% of Gen Z using ad blocking technology compared to 31% in 2017. ” And it is Millennial consumers who are most engaged with pet related technology. “Millennials may be the largest generation segment of pet owners in general, but they also account for more than half of reptile, small animal and saltwater fish owners,” said Vetere. They also really love their pets. households have what is considered a small dog. com. 2 percent from 2014 to 2018, and their expenditure on pet food alone by 28 percent. ”. ). One of the biggest involves millennial pet owners. According to the report, 48 percent of Millennial men were cat owners, while A recent report reveals millennials are now the largest segment of pet owners, and their approach is very different from older generations; Millennials tend to invest more time and money on their animal companions; they also tend to gather a wealth of information before making decisions about pet careThe survey shows a new generation of pet owners contributing to the growth of pet ownership. 4 Trends Driving Pet Population and Pet Ownership Growth 55% of all U. (2) That’s a huge surge in pet ownership. households, or about 85 million families, own a pet, according to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA). 2 Millennials, specifically, are driving the growth of cat ownership. “Gen Y/millennial pet ownership has officially surpassed baby Mintel research on US pet ownership reveals that while the majority (67%) of Americans own a pet, dogs are the nation’s number one furry companion with half (50%) of all Americans owning a dog. The APPA reports that millennial are now the primary pet-owning demographic, at 35 percent of U. 4 kids and a pet. Pet insurance, which reimburses pet owners for unexpected veterinary bills such as those resulting from an illness or injury, figures in the benefits packages of one in three companies in the Fortune 500. As a result, Gen Z and Millennial pet owners are prime targets for marketers of items such as reptile habitats, bird cages and stands and aquariums. Since 1981, America's owned pet population has increased by a staggering 30 million, according to a study conducted by the Pet Food Institute. Have an eclectic menagerie of pet types: Gen Z and Millennial pet owners make up a disproportionate share of owners of birds, fish, reptiles or rabbits or hamsters. The Washington Post reported in September of last year that 75% of older Millennials have dogs, and 51% have cats. pet owners to baby boomers’ 32 percent. Jun 4, 2018 OppLoans, an online lending company, surveyed US pet owners in all 50 states to determine Millennial-pet-owner-1606PETmillennial. More time spent in college - With a tougher and more competitive job market out there, younger people are spending more time in college working on better degrees. Millennial Pet Owners: A Powder-Keg of Opportunity for Veterinarians The Millennial pet owners are 43 million strong and now comprise 35% of total pet ownership. More time spent in college – With a tougher and more competitive job market out there, younger people are spending more time in college working on better degrees. pet industryThe Millennials, a generation of 18-35 year olds are marrying later (if at all) and delaying house purchase. And they want to bring those pets to work. A whopping 89 percent of millennials who bought a home so far this year own a pet, according to Realtor. I won't overwhelm you with all of the data, but I do think there were several key statistics that I think are important for rescues/shelters to know about pet ownership in the US -- and some things that I just “Millennials have strong bonds with their dogs, so it makes sense that their furry family members are driving home buying decisions. Millennial pet owners plan on remaining pet owners Millennials' Spending and Splurging Habits Millennials spend more on pet products and services than any other generation and 68% of Millennials indicated that they read the nutrition labels on pet treats and foods. Garage parking available and select units have spacious balconies. APPA also reports that the share of pet owners who spend money on parties for their pets, electronic tracking of pets, or pet-calming devices is rising too. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. In fact, according to the American Pet Products Association (APPA), 65 percent of U. 59 billion, with the lion’s share going toward veterinary surgical care. With the new millennial trend toward cats as pets, savvy pet retailers are making changes. One reason behind this shift in mindset is the fact that in most households pets are considered a part of the family. The majority of millennial pet owners see their pet as a 'fur baby' . But according to a new survey, it appears Millennials are going to the dogs even more so than baby boomers. According to the Bureau of Labor Statistics’ Consumer Expenditure Survey, 2014, households headed by those under 25 years old spent $158 on pets in 2014, while those ages 25 to 34 years old spent $441. The study found that both groups think of pets as family, but many Millennials view owning a pet as preparation for future adult responsibilities. , that may not be a wise decision. 4% in 2013, up from 6. Don’t think we’re trying to shirk our responsibilities. How brands are targeting millennial parents (and millennial pet owners, home and apartment renovators, and home cooks) in our latest 2018 trend report. Their pets are so loved that upwards of $60 billion was spent on them in 2016, according to American Pet Products Association. * American Pet Products Association National Pet Owners Survey 2017-2018. Millennials are in age brackets that are commonly associated with the idea of "settling down," said Pet Business. The Millennials, a generation of 18-35 year olds are marrying later (if at all) and delaying house purchase. U. You can see from the included charts that US ownership of pets (specifically dogs and cats) has reflected this change in demographic over the past eight or so years with pet ownership declining in the years of 2015-2016 as the age of baby boomers reached retirement age and millennials were just beginning to solidify their entrance into adulthood. researchers say, has translated to higher rates of pet ownership. Our insight business helps brands and universities engage with Gen Z and Millennials. It is paired with an enormous increase in ownership of small dogs among millennial women. Home ownership is a key factor in both Pet Ownership and Pet Spending. Pet ownership is up overall, led by millennials. As always, I will be updating and adding to this list often as I come across newer stats. The Market – What You Need to Know. 84% reported that reading Statistic Brain each month has made them feel smarter and more knowledgeable about the world. READ MORE What is the future market of the pet industry (including pet food) in India? that millennial pet ownership of pet cats and dogs with the increasing trend of . Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets highlights pet ownership trends among Gen Z and Millennials and identifies key marketing opportunities for these two segments of pet market consumers. 7 million U. Though pet dogs are beloved like human family members in certain countries, in some others stray canines are considered a societal pariah and a risk to human health, well-being, and physical safety. As in seemingly everything else, millennials are driving pet care trends. 2 While pet food in all pet markets continues to increase, dog food leads the market. 7 percent between 2015 and 2016 to $66. 42% of Millennial pet owners are renters. Millennial customers—80 million in the U. The unemployment rate looks healthy, the stock market is still very high even with the recent correction, and people seem to be spending beyond their means once again with As more and more businesses both large and small take advantage of outsourcing to reduce costs, increase flexibility, and maintain their competitive advantage, the need for on-demand services for business continues to rise, creating plenty of opportunities for freelancers ready to take advantage of the trend. Residents can relax in the clubhouse or courtyard of this pet-friendly community. Many employers are adopting pet friendly policies that allow owners to take their pet to work with them, encouraging more professionals to own pets. Pet Market Outlook, 2018-2019 is the go-to source for a complete understanding of the U. With more than 3/4 of millennials as pet owners, they will definitely gravitate to a place that allows pets. 7 million pet-owning households in 2015," said Pet Food Industry. Cat lovers have traditionally been frustrated at the lack of offerings for cats in pet supply stores. 5% of American Households are within defined Metropolitan Statistical Areas (MSA’s) so it’s not surprising that over 85% of Pet Spending comes from this Urban environment. Gen Y/millenial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. 0 Comments \With Millennials there are a lot of firsts… Millennials (those born between 1981 and 1997) are the first generation to have their childhood and coming of age in the midst of the digital revolution and Millennials are also the first generation more likely to see pets as more human than animal. 7 million pet-owning households in 2015,” said Pet Food Industry. Between 2007 and 2015, millennial pet owners grew 25 percent, while the number of pet owners in the 35-and-over age group increased just 14 percent, he said. 7 percent over 2013 and it’s projected to continue growing at an average of 4 percent each year through 2020. Gen Y /millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. Vet services comprise largest share of pet spend. The future of pet owners will depend on the Millennial generation. Baby Boomers represent a "silver tsunami" of over 2 million small business owners* due to retire and transition ownership over the coming years. While we typically think about pets as additions to families or replacing As companies prep for the upcoming holiday season, marketers are looking even further ahead at new and continuing trends for 2015. 51 billion in 2014, up nearly 4. While working with data from the 2017 American Housing Survey (AHS), we housing finance researchers were surprised to come across a question about pets; specifically whether respondents would need help with their pets in case of a disaster. This growth is driven in part by millennial consumers: about 75% in their 30s own a dog and about 50% own a cat—and 44% see their pets as Miscellaneous Millennial Car Statistics. Packaged Facts projects that the Millennial generation will be responsible for adding 2. REGIONAL MARKET PERSPECTIVE 9. Andrew Hood, a senior research economist at the IFS, said: “Home ownership among young adults has collapsed over the past 20 years, particularly for those on middle incomes. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training welcome to our 2019 hot trends book we’ve searched high and low to bring you some of the great new finds, the on-trend products to help build your brand and the fun and quirky items that might This report is based on information collected from firms active in the Millennial market as well as a thorough analysis of relevant industry and trade publications. What can employers do? (Shutterstock) Deborah McPhee, Brock University The times, they are a-changin' when it comes to families. Recently, comScore issued a report about Millennials, and now it’s Nielsen’s turn. And that’s not just conjecture—it’s a fact, according to a new survey from Zulily. 4 Reasons Millennials Are Choosing Dogs Over Babies. THE TOP PET INDUSTRY TRENDS FOR 2018 THE TOP PET INDUSTRY TRENDS FOR 2018 You can see from the included charts that US ownership of pets (specifically dogs and cats) has reflected this change in demographic over the past eight or so years with pet ownership declining in the years of 2015-2016 as the age of baby boomers reached retirement More Than Ever, Pets are Members of the Family have at least one pet in their household, with ownership highest among the two youngest generations tested (65% among Millennials, 71% among Gen Generation Z Statistics: 11 Gen Z Stats For Every CMO. A historically low unemployment rate is igniting fierce competition for talent across the country. " Pet ownership is up overall, led by millennials. Pet ownership climbing, Millennial milestones impact market. 92% enjoy Statistic Brain as a research platform and publication for leisure reading. In other words, Millennials are more likely to spend as much effort and time on the care of their dogs, as many other generations do on the care of their newborn …According to the Pet Food Association of South Africa (PFA), South African pet owners spend approximately R5 billion per year on pet food with an expected growth rate of 2% up to 2018, which is significantly lower than the current global growth. As millennials move on to a new phase of "adulting", Qualtrics and Accel surveyed over 6,000 millennials, Gen Xers and boomers to understand how they're similar, how they're different, and how they're changing. jpg. Pet Care Industry Analysis 2018 - Cost & Trends Well over half of the households in the United States own a pet – almost 80 million homes! Man’s best friend might be the most iconic, but our taste in pets is both varied and dynamic. On average, each U. population, having surpassed baby boomers, who are about […] The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. This trend will 5 Mar 2018 As to be expected, Gen Z and Millennial pet owners are influencing the pet industry in unique ways that are quite different when compared to The mission of Manatee County Animal Services is to maintain public safety and health through the enforcement of laws and ordinances related to animals, promote responsible pet ownership, promote adoptions and reduce pet overpopulation. “Millennial” has practically become a buzzword in the last few years. In 1988, APPA began gathering quantified data from pet owners about pet ownership, pet The National Pet Owners Survey is over 600 pages of detailed data. Younger pet owners are more likely than older owners to shop online for pet products. Riss Lake is a short drive up Route 45. According to a study by Wakefield Research, three quarters of Millennials expect their pet’s toys to be BPA-free or made of natural or organic materials. Younger pet owners are more likely to trust products from smaller companies rather than big brand names. Between 2007 and 2015, the number of Millennial pet owners grew 25 percent, while the number of pet owners 35-and In 2016, millennial pet ownership surpassed baby boomer pet ownership. 9 million in 2012), while dog ownership fell slightly (down to 6. Millennials will also really be drawn to any high tech upgrades they see in a rental property or rental package. To many adults short and long -term trends, as well as new opportunities in pet ownership and pet product and service consumption. As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes. It begins with an Executive Summary and continues with a section for each species researched The 57 million adult pet owners under age 40 have different preferences and consumer tendencies than their Gen X and Baby Boomer counterparts. The fourth family pet center in the world opened its doors in 2016. And millennials are expected to lead the way, Sprinkle said. The Survey monitors consumer habits on an ongoing basis in order to identify trends in data on pet ownership, preferences in product and service consumption, and lifestyle and media habits. Census Bureau, Generation Z (the post-Millennial generation) makes up 25 percent of the population. Across all age groups, the U. The average Millennial owns their first pet at age 21 , as opposed to age 29 for Boomers. households to almost 54%. CHI, Furminator, Top Paw, Sentry, Petkin amongst others are the key players in the market According to the American Pet Products Association, pet spending has risen every year since 1994, even during the Great Recession, and is estimated to have reached almost $63 billion last year. Additionally, 27% of that generation would like to receive promotions and coupons for pet care products that can be redeemed via their phone and one in four (26%) are interested in technologies and innovations that foster a stronger pet-owner relationship. pet ownership overall increased between 2014 and 2016, and spending in the U. CDC numbers show there has been a considerable decline of babies born to women between the ages of 15 and 29. Statistics show that 73% of Millennials currently own a pet. According to the article, 50 percent of the overall population have dogs, and 35 percent have cats. Millennials are in age brackets that are commonly associated with the idea of “settling down,” said Pet Business. Most, if not all, baby boomer dog owners will tell you their beloved animal is a part of their family. A new survey from the American Pet Products Association finds that pet ownership is up and Millennials now account for 35% of all pet owners. Below, we examine credit card statistics and trends for individuals and the industry alike. Packaged Facts National Pet Owner Survey data cited in the report indicate that Millennial pet owners with a household income of $75,000 or higher are more than twice as likely as all other pet owners to have spent $50 or more on pet products in the last 30 days. By 2015, that figure had risen to $60. “That's how millennials are approaching pet ownership. 9 percent — has now fallen In other words, there probably are two separate connections between fertility and pet ownership: rising pet ownership may be replacing single-motherhood to some extent, but more prominently, young people are pushed by many factors to delay marriage, and so spend more years in singleness, without reliable companionship. AsaiNorth America pet food market dominates the global pet food market in terms of revenue with a share of XX. Read this Statistics on the millennials’ share of the U. 75 billion. 14-02-2019 · Pew Research Center reports and data on the Millennial generation, those born after 1980 and the first generation to come of age in the new millennium. Having time for a pet while your working on a degree can be difficult – not to mention pet ownership on a college budget. In other words, Millennials are more likely to spend as much effort and time on the care of their dogs, as many other generations do on the care of their newborn …The latest American Pet Products Association (APPA) National Pet Owners Survey shows that, "Sixty-eight percent of American households now own a pet, accounting for 84. The priorities for millennial pet owners in the market for a home impacts the $63 billion pet industry, which has grown threefold since 1996, such as $11 billion for pet-pampering alone While all the generations of pet owners may spend discretionary funds on their furry friends, it’s millennials who are far more likely than “boomers” to seek a veterinarian for adviceReal estate statistics show that 89% of Millennials who purchased a home in 2018 owned a pet. Those in this age group form the adult portion of the population group described as the "Millennial Generation" or "Generation Y" or "Gen-Y. Vet Friendly Pet Owners Gen Z and Millennial pet owners are far more likely to depend on their veterinarians for advice about a broad spectrum of pet products, making the veterinary channel an especially attractive way to reach 18- to 39-year-old pet owners. The American Pet Products Association reports that millennials are now the primary pet-owning demographic, at 35 percent of U. According to the APPA, U. The latest American Pet Products Association (APPA) National Pet Owners Survey shows that, “Sixty-eight percent of American households now own a pet, accounting for 84. Government data sources include the Census Bureau and Bureau of Labor Statistics Consumer Expenditure Survey. 4 million from 6. And believe it or not, that’s probably a good thing. Findings from the same study also show that over three-fourths of Americans in their 30s have dogs, and 51 percent have cats. In 2013, Gen Y owners had the greatest increase in dog ownership, reaching 49% in 2013 vs 37% in 2011, while Gen X saw an increased rate of ownership of “other pets” category, reaching 11. That's especially true in millennial households, which have fewer kids – and more pets – than previous generations did. That means over half of all U. Purchasing pet products. Purchase the Pet Care in Canada country report as part of our pet care market research for May 2018. 3 And these non-essential items are high quality, too. com. Market Size and Forecast About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Statistics on "Pet ownership in the United Kingdom (UK)" Estimated pet population in the United Kingdom (UK) from 2009 to 2018** (in millions) Share of households owning a pet in the United Millennial Pet Owners, Future of the Industry by Caitlin Stewart , on March 22, 2016 When I started reading the Packaged Facts report Millennials as Pet Market Consumers , I laughed out loud because I truly am the poster child for Millennial pet owners. A white paper on the current state of the pet industry, containing research and statistics about the unprecedented growth of this booming sector. Sales and marketing professionals need to start thinking of millennials in a different way: as parents, pet owners, home and apartment renovators, home cooks, and professionals. 7 percent between 2015 and 2016 to $66. Millennial Pet Owners During a typical week, approximately how many hours do you work? 30% of employed Boomer pet owners work more than 40 hours a week compared to 15% of employed Millennial pet owners. Studies show that women are replacing the joys of motherhood with the simplicity of pet ownership: "Women are not only having fewer children but are also getting married later. St. ” A majority of millennial pet owners (68 percent) would take leave from work to care for a new pet if their employer offered it. Includes a spotlight on the role of Millennials in pet spending, and pet parenting, cause marketing and social media as additional drivers of expenditures. Feb 20, 2018 With pet category sales increasing by 33% in 2017, Zulily has found its own success reaching Millennial pet owners by carrying a mix of Jan 12, 2018 A recent report reveals millennials are now the largest segment of pet owners, and their approach is very different from older generations Aug 31, 2018 When shopping for homes, millennials are putting their pets' needs at the top of And owners with older pets often have concerns about stairs. According to the date from the US Pet Industry Market Size & Ownership Statistics , US millennial pet owners increased their total expenditure on pet product by 24. But it doesn’t have to be. The National Pet Owners Survey is over 600 pages of detailed data. , April 27, 2015 — From 2010 to 2014, the overall rate of pet ownership has held fairly steady, going from 53% of U. Pet Ownership & the Millennial Generation. According to the pet ownership statistics supplied by the American Pet Product Manufacturer's Association (APPMA) Survey, 37. A recent study from business solutions agency Gale found that 44 percent of millennials see their pets as “practice” for the real deal, with 21 percent citing that as the main reason for Author: Sami MainMillennials Are Driving Growth of Holistic Pet Carehttps://www. Providing the most comprehensive and up-to-date information and analysis of the America's Pet Owners market, its consumers and the major players who make up that market. Combining the publisher's extensive monitoring of the pet market with a proprietary Pet Owner Survey conducted in January and February 2018, U. A recent Washington Post article pointed out some huge statistics about the implications this may have on the $63 billion pet industry which has been growing exponentially since the 90's. Pet ownership contributes to improved mental and physical well-being – it reduces stress and blood pressure, improves our immunity and can even prevent allergies. ”-Henry David Thoreau. It also means millennials are much more likely to be pet owners than older cohorts. 6 million in 2012). 27 Feb 2018 A new survey reveals just how much Millennials love their pets, and how they spend their money. national Pet Owner Survey data cited in the report indicate that Millennial pet Recently, we came across alarming statistics regarding millennial pet ownership. According to a report by the Bureau of Labor Statistics, “on average, each U. " Credit card ownership and usage are, at least partly, driven by a few key credit card industry trends, like easy access to credit. They also get called Generation Y, because Outdoor space to facilitate dog-walking or a park nearby to accommodate pets’ exercise needs is typically a top requirement for millennials who share their homes with at least one pet; The priorities for millennial pet owners in the market for a home impacts the $63 billion pet industry, which has grown threefold since 1996, such as $11 As in seemingly everything else, millennials are driving pet care trends. We can work hard when we’re there (at the clinic) and play hard when we’re not. The most common reasons I've observed as a millennial in Toronto, in no particular order or claims of effectiveness: 1) Trial run for children, with the idea being, if you can't handle a dog, you shouldn't have a child. Internet, technology statistics and infographics. The frontrunners of the millennial pack who’ve already entered careers could be rechristened the “dog-boomers. According to the report, 48 percent of Millennial men were cat owners, while Baby Boomers, step aside: Millennials now own more pets And, they shop differently than other generations of pet owners, which could have implications for pet food and product companies If you’ve heard doomsday scenarios from pet industry experts about the decline of the pet-loving Baby Boomer generation—coupled with the fact that pet The Truth About Millennial Pet Owners Stores can benefit from research about Millennial pet owners, but you’ll need more than data to better understand their shopping habits. Only 15% of Milllennial Pet Owners Work 41+ Hours a Week. Today, 17% of Millennial pet owners have a pet-related app on their smartphone or tablet, a figure that falls to 9% for all pet owners. Pet Food Market register significant growth over the forecast period, owing to increasing spending by pet owners on health of their pets, rising trend of pet adoption and increasing demand for healthy, nutritious, and organic food for pets, Europe is expected to witness considerable growth over the forecast period. 2 billion by 2019. Pet market forecast to grow at steady pace. K. What does this mean for pet food manufacturers?Millennials are already the largest demographic of pet owners, and their numbers continue to grow. To help more pets get the care they deserve, veterinary teams need to respond to trends in pet ownership. This, BTW, means that a sizeable percentage of millennial men have both dogs and cats. Millennials Are Now the Largest Demographic of Pet Owners. , 13th Edition In the U. " Pet ownership is not. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. Millennials Require Updated Pet Friendly Housing Laws March 24, 2016 It is estimated that approximately 8 million animals end up in shelters each year with a surge in owners abandoning their pets due to an inability to find pet friendly housing . This rises to 52% of all US men, compared to 49% of women. Louis Children’s Hospital and Purina partnered to create their vision for a place where family pets could visit their hospital-bound kids. What does this mean for pet food manufacturers?Statistics on "Pet ownership in the United Kingdom (UK)" Estimated pet population in the United Kingdom (UK) from 2009 to 2018** (in millions) Share of households owning a pet in the United Here are all the most interesting Millennial statistics and facts I have been able to dig up so far. com/news/millennials-are-driving-growth-of69% of millennial pet owners are more likely to consider giving their pets foods using naturally made ingredients over mass-produced foods. The statement was an incendiary for questions as the industry prepares itself for the trajectory of millennial pet spending. Check out these statistics: The millennial generation, also known as Generation Y, makes up about 29 percent of the U. Includes: the New York Times, the Los Angeles Times, USA Today, the Wall Street Journal, the Washington Post, and the Guardian (U. 44% of Millennials See Their Pets as Starter Children, and That’s a Big Opportunity for Brands The fur baby economy is real. The biggest drop was in cat ownership (down to seven million from 7. “For those with dogs, renting can be more expensive and a hassle; home ownership takes some of the stress off by providing a better living situation. Millennials treat their pets differently than other generations have, treating them more like an integrated member of the family than any previous generation. 2 The industry has seen 20. 1 The United States A. Pet Foods (MCP-2219) - Market Analysis, Trends, and Forecasts by Global Industry Analysts, Inc. 30% of Boomer Pet Owners Work 41+ Hours a Week. This is the same amount that the Federal government spent on education during that year. , explained during a panel discussion, “We do have a strong work ethic. Pet Industry Use the Pet Ownership Calculator to estimate the number of pets in your community There are two alternative methods for estimating the number of pets in your community. Millennials in the U. Since the Great Recession hit, we have added 10 million renter households. : Dogs, Cats, and Other Pets, 2nd Edition" report has been added to Research and Markets' offering Country With The Highest Percentage Of Pet Ownership June 3, 2016 by Modern Pets Pet ownership is highest in Latin America, with 80 percent of the online population in both Argentina and Mexico owning a pet, together with three quarters (75 percent) in Brazil. Millennial Statistics and Facts Marketing to Millennial Parents. Another thing that the millennial generation is keenly interested in is rental properties that accept pets. Rockville (MD), March 5, 2018 — Pet ownership in the U. Everything you need to make the right decisions. pet industry. The professional millennial cohort is the agent of change in this industry. Check out Packaged Facts' newest pet food report, Pet Food in the U. Per the American Pet Products Association, millennials are now the largest segment of pet owners. The latest American Pet Products Association (APPA) National Pet Owners Survey shows that, "Sixty-eight percent of American households now own a pet, accounting for 84. ’ outlines a wide variety of information designed to help pet industry manufacturers, product and service providers and retailers with valuable information to help them in planning their business, branding and marketing strategies for the coming year and beyond. But we have a handy lead over the baby-boomers in one area: pet ownership. Millennials treat their pets differently than other generations have, treating them more like an integrated member of the family than any previous Pet ownership in the United States. households own a cat totally to over 90. Let’s look at some interesting, eyebrow-raising stats on millennials and talk about how this valuable information will influence your business strategy. Pet Industry . But it's not enough simply to have a cat. Consumer data in this report come from two primary sources. A few of these millennial statistics come from company reports, but some are based on news reports and not official company tallies. According to recent findings from the American Pet Products Association, millennial pet ownership has officially overtaken baby boomer pet ownership by three percentage points and they now account for 35% of all pet owners. 1 Employers are offering good pay and even better health and welfare benefits to attract and retain the best talent. Growth & Expansion: Millennial and Generation Z consumers are embracing pet ownership and pet loving lifestyles to a greater extent than previous generations. Millennials, it turns out, are twice as likely as baby boomers to buy clothing for their pets, an industry which, along with other forms of “pet-pampering,” amounted to $11 billion last year Pet ownership is up overall, led by millennials. ** Survey commissioned by Trupanion, a leader in medical insurance for cats and dogs, and conducted from October 3 to October 6, 2017. Students participating in the focus group were asked various open-ended questions regarding what products and brands The Pet Hair Care market is expected to reach a CAGR of XX% during 2018 – 2023 with the increasing humanization and increased inclination of pet owners towards pet grooming. For instance, we know that nearly 60% of millennial non-pet owners say they will have a pet in the future. 5 million cats! David Lummis is the lead pet-market analyst for Packaged Facts, a division of MarketResearch. Live the life you have imagined. The annual cost of pet ownership according to MoneyUnder30. Many stores often allocate little space for cat products compared to dog products. More pet owners as well as the advent of extensive The next generation hungry to enter the workplace is Generation Z. S. These products cost more and consumers are buying. Millennial Clout and Influence Millennial pet owners differ significantly from Gen X and Boomer pet owners, and are now likely to have completed their education, be established in a job or career, generate substantial employment income and head their own households. The statistical margin of error for the total weighted sample of N=1,139 American adults Sep 13, 2016 Young Americans are less likely to be homeowners, car owners or parents than their all of which, researchers say, has translated to higher rates of pet ownership. This statistic shows the share of pet owners among American Millennials in 2017, broken down by gender and pet type. Yes, cars are an effective mode of transportation, a serious investment, and a potential money-pit, but for many folks, owning a car is so much more than that: It is a hobby and a sense of pride. Having time for a pet while your working on a degree can be difficult - not to mention pet ownership on a college budget. Learn why, and get a free copy of the VitusVet eBook on Millennial strategy. Since Millennials are the primary pet-owning demographic (35 percent of pets are owned by Millennials) and they will take home a projected income of $3. Global pet food is worth $74. welcome to our 2019 hot trends book we’ve searched high and low to bring you some of the great new finds, the on-trend products to help build your brand and the fun and quirky items that might Americans spent approximately $61. millennial pet ownership statistics "But, rather than starting families with children, millennials are instead opting for buying or adopting pets to satisfy their caretaking needs. 06-03-2019 · The annual APPA (American Pet Products Association) report on pet spending found that overall spending in the U. pet market, consumers view pets as family. The exciting announcement was made at the 2017 Global Pet Expo. You can multiply the total number of households in your community by a factor determined by multiplying the percentage of households that own pets by the number of pets owned per household. 77% of Millennials who are currently pet owners plan on remaining pet owners, and a little more than half (56%) of those who are not pet owners say Millennials are currently aged 20-35, or born between 1980 and the end of 1994 (with some more generous definitions taking in those born up to 2000). United States Pet Market Report 2017-2018: Mergers and Acquisitions, Retail Channel Trends, and Pet Owner Demographics and Spending Habits Millennial dog owners are moving away from small dog ownership and toward medium-sized dogs (in one segment of the study, 50 percent of millennials owned a medium-sized dog compared with 34 percent of older owners of dogs). Gen Y/millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. They are loyal companions, they keep us active, they make us laugh and occasionally they make us cry. According to the Pet Food Association of South Africa (PFA), South African pet owners spend approximately R5 billion per year on pet food with an expected growth rate of 2% up to 2018, which is significantly lower than the current global growth. While indicators of the economy seem to be doing well, the homeownership rate in California is telling a different story. Millennial pet owners account for 31 percent of all pet owners and are more likely to own pets than those who are 35-and-over. their first pet. The e-commerce chain partnered with Wakefield research to survey 500 Millennial pet owners Millennials are driving pet ownership. A survey by Mars Petcare reveals that 30% of pet owners follow and engage with social media celebrity animals. Pet Ownership & the Millennial Generation More time spent in college - With a tougher and more competitive job market out there, younger people are spending more time in college working on better degrees. In 2016, millennial pet ownership surpassed baby boomer pet ownership. The statistics cited here are drawn primarily from Packaged Facts’ new report, Pet Population and Ownership Trends in the U. ” Pet ownership is up overall, led by millennials. 7 million pet-owning households in 2015,” said Pet Food Industry. Welcome! You are now part of the #FinHero movement!. The Top Pet Industry Trends For 2018 ^As the pet industry has shown tremendous growth and prosperity over the past 20+ years, we now see a highly Ztransitional [ time forthcoming as millennials begin to takeEverything you need to make the right decisions. It shows pet ownership statistics in two huge Millennial hubs in Seattle (#7 in Niche’s rankings of the best cities for Millennials) and San Francisco (#4). The social work culture with after hours drinks are the new norm for this non-materialistic generation. Pet Industry 2019-2020 APPA National Pet Owners Survey. Dog Training Careers are on the Rise “Go confidently in the direction of your dreams. However, the Central Cities have lower pet ownership and spending. Pet marketers know that Millennial consumers - aged between 18 and 34 - not only have pets of their own, but are also ready to coddle them using the most sustainable (and sometimes economic) ways possible. But help is at hand in the form of the latest tech from Vodafone. population, having surpassed baby boomers, who are about […]A badge once held by the baby boomers, millennials have taken the lead for most pet-loving generation! Loosely defined as those born between 1980 to 2000, millennials have given pet shelters (and the pet industry) a renewed hope after earlier reports put pet ownership rates down among the Baby Boomer generation. The overall rate of pet ownership is 50% for dogs and 35% for cats. And we all know how attractive and important an audience they are for the pet industry. Millennials don’t just love avocado toast, selfies and binge-watching Netflix shows. 75 billion. And with the shift in pet ownership there are new opportunities for retailers and brands to get in on this growing market. "Gen Y/millennial pet ownership has officially surpassed baby boomer ownership by three percentage points to now …How brands are targeting millennial parents (and millennial pet owners, home and apartment renovators, and home cooks) in our latest 2018 trend report. Data on topics such as pet ownership, music sales, poverty, social media use, and much more. The Canadian pet population fell in 2014 for the first time since the Canadian Animal Health Institute (CAHI) began keeping track in 2007. Here are all the most interesting Millennial statistics and facts I have been able to dig up so far. household spent just over $500 on pets annually after the first year. Combining the publisher's extensive monitoring of the pet market with a proprietary Pet Owner Survey conducted in January and February 2018, U. 20 Feb 2018 With pet category sales increasing by 33% in 2017, Zulily has found its own success reaching Millennial pet owners by carrying a mix of 13 Sep 2016 Young Americans are less likely to be homeowners, car owners or parents than their all of which, researchers say, has translated to higher rates of pet ownership. To help more pets get the care they deserve, veterinary teams need to respond to trends in pet ownership. For instance, less thanYes, we all know that pet-ownership is on the rise, and that 'millennials' are driving pet ownership trends, but we noted a couple key pet-care business specific trends mentioned by Compiantia (a retail audit software company) and others that are worth reviewing. Millennial women in their 20s and 30s have And many of those millennials are looking for pet-friendly workplaces. Not many months ago we revealed the results of a pet owner study conducted by the Blue Cross which revealed Wales was the dog ownership capital of the UK and the East Midlands were the most miserly spenders on their pets. 2,500 years later, that’s never been truer — and one need only look to the labor markets for evidence. One in 3 pet owners are millennials. pet industry Overtime Hours: Boomer Pet Owners vs. Figure 7: Concerns about pet costs, usage or interest in pet health technology, by dog/cat ownership, March 2018; What it means. com is about $1,270 in the first year of a dog’s Millennials, pet insurance, and the classics. 5 percent growth in new dog food launches over the past five years. And according to the Pet Owner Paths report, compared to older pet parents, millennials are: 1. In order to determine the most pet-friendly places in America, WalletHub compared the 100 most populated cities across three key dimensions: 1) Pet Budget, 2) Pet Health & Wellness and 3) Outdoor Pet-Friendliness. We evaluated those dimensions using 24 relevant metrics, which are listed below with their corresponding weights. YouthSight is an award-winning insight agency and panel and data services company. Gen Z is also the most resistant to advertisements. The majority of this growth came from multicultural young adults, making Latinos in particular a key millennial pet owner segment. . , has been working with Gen Y for more than 15 years—from high school, through college, and now as they explore the workforce. The focus group was conducted in a classroom setting discussion with thirty students. Nearly half of US households have a pet, but we have few data on pet ownership and how it may interact with housing and demographic trends. The statistical margin of error for the total weighted sample of N=1,139 American adults 12 Jan 2018 A recent report reveals millennials are now the largest segment of pet owners, and their approach is very different from older generations 31 Aug 2018 A full 73 percent of millennials currently own a pet, according to the American Pet Products Association. Millennial pet ownership surpasses baby boomer ownership Millennials Reshaping Pet Industry Future - 03/08/2016. ” Worker Demographics in Amazon Mechanical Turk. Home ownership graph. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis around some myth-busting findings. Well those statistics are enlightening! I had no idea the ownership (*cough* "parental" *cough*) rates went up so much. Investing more time in their pets, evaluating their needs more thoroughly and spending more money Millennials are picking pets over people. 6 million pet-owning households, up from 79. Thirty-five percent of all pets are owned by millennials. The survey shows a new generation of pet owners contributing to the growth of pet ownership. We assume statistics in Georgia are similar. In fact, a 2016 report said that 75 percent of people in the United States who are in their thirties own dogs, and 51 percent of them have cats. Pet Ownership Translated into Dollars. millennial pet ownership statisticsMay 29, 2018 Millennials now make up the largest segment (35 percent) of pet owners, but how do they actually feel about their furry friends? A new survey Feb 27, 2018 A new survey reveals just how much Millennials love their pets, and how they spend their money. "Child-Free" Millennials are Choosing Dogs and Cats Over Having Children increase in ownership of small dogs among millennial women. Much of Millennial consumers’ hefty pet budget is spent on “non-essential” pet items, such as clothing, toys, and designer beds. This is up from 56 percent of U. Ownership rates hold strong due to steady participation by Gen X and Millennial adults in pet market, while Baby Boomers emerge as most essential consumer segment ROCKVILLE, Md. This 2013 graph, courtesy of The Seattle Times, provides us with a quick case study. 39 trillion this year, the generation should be of great interest to pet retailers. The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, …The study found that both groups think of pets as family, but many Millennials view owning a pet as preparation for future adult responsibilities. Millennials are responsible for 43% of pet owner growth between 2007 and 2015. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate. According to a CNBC article, k eeping pets happy appears to be a millennial priority. Millennials are more likely to see their pet as part of the family unit, especially for those without children. The pet ownership report is a whopping 136 pages of information and worth the price for any company that is dealing in pet products. An increase in pet owners means an increase in the amount of pet food purchase decisions. The growth of the Pet Pound shows that pet parents are spending more on their fur babies than ever before. Today the Purina Family Pet Center helps children heal. In 2006, Americans spent $38. By Melissa Etehad and Rob Nikolewski. 55% of millennial pet owners are willing to give their pets holistic and natural-branded nutritional supplements before giving conventional pet medication. The Top Pet Industry Trends For 2018 ^As the pet industry has shown tremendous growth and prosperity over the past 20+ years, we now see a highly Ztransitional [ time forthcoming as millennials begin to takeIt includes an analysis of trends in pet ownership and a demographic profile of the population of pet owners as well as highlights of the consumer behavior and attitudes of pet owners. There are more single and unmarried women in their late 20s and early 30s, which also happens to be the demographic that buys the most small dogs. If you’ve seen an emergence of higher quality pet toys, accessories, and food, you can largely thank Millennial pet owners. Indeed, animals and humans have shared living space for the past 6,000 years. Type of Area – 91. Households Ownership rates hold strong due to steady participation by Gen X and Millennial adults in pet market, while Baby Boomers emerge as most Millennials who are not yet parents are settling down in other ways, through pet ownership, home improvement, cooking, and more. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pet ownership is not. 1 billion in 2015, according to Statistics Canada, with spending on veterinary and other services at about $3 billion. A new report highlights the differences in how the younger generations are impacting the pet industry in unique and exciting ways. Number of Households That Own a Pet Households Dog 46,300,000 Cat 38,900,000 Freshwater Fish 11,900,000 Bird 5,700,000 Percent of households that own a pet 62 % Total U. : Trends and Opportunities Surrounding Gen-Y Adults analyzes the consumer attitudes and behavior of 18- to 29-year-olds. Many Americans have made parenting a central focus and mission of their lives, so naturally they struggle with understanding the motivation behind willingly passing up one of life’s greatest blessings. According to industry experts at Packaged Facts, there are many trends, which impacted the pet industry in 2014, that are expected to develop even further in 2015. Euromonitor International is the leading provider of strategic market research reports. 7 million more than Boomer pet owners. It includes an analysis of how Gen Z and Millennial pet owners bond with and manage the health of their pets, and provides an Packaged Facts: Pet Ownership at 54% of U. Millennial men, it turns out, are more likely to look for companionship in pets. , The growing demand for pet-friendly workplaces Millennial women are choosing pets over kids. UPDATE November 12, 2018 — Born in the time between the mid-1990s and the mid-2000s, Generation Z occupies a nebulous age bracket. And it just so happens that this thinking is reflected in the recent trends with pet ownership. Millennial pet owners have recently given much attention to the dog food and cat food industries, and rightly so. status items included: accessories, clothing, technology, travel, pet ownership, home ownership, expensive cars, and entertainment. and the disproportionate number of millennial immigrants, “Pet Industry Market Size & Ownership Statistics,” 2015. In this blog post you’ll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017. household spent just over $500 on pets. , 2nd Edition. Pet ownership among non-families has increased 17% since 2006. ” News content from many national and international newspapers, newswires and selected news magazines. Millennial Study Millennials may be the most misunderstood generation in, well, generations. Millennials have produced plenty of anxiety for automakers. But, hold on, the APPA’s been surveying this issue for a long time, since 1988, and they find that pet ownership in 1988 was about 56%, compared to 68% today: that is not a particularly rapid increase for a 30-year period. It’s no secret that millennials and Generation Zers differ from older generations in many ways — including pet ownership. The research was released exclusively to dvm360. The American Pet Products Association reports that millennials are now the primary pet-owning demographic, at 35 percent of U. 6 million in 2011. The market for pet parents Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them. Dr. In America, pets are big business. 18 Oct 2018 A Zulily survey shows that millennials are the largest generation of pet owners and that they overwhelmingly view pets as family. Expenditures on pets include pet food, pet purchases, supplies and medicine, pet services, and veterinarian services. This statistic shows the estimated percentage of households owning a pet in the United Kingdom (UK) from 2009 to 2018 Over the last three years, the share of household owning pets in the UK has Please note that some of these numbers are easier to find than others. PETS AND PET OWNERSHIP HAVE and currently performed a vital role in cultures almost since the beginning of recorded history. According to the ASPCA’s National Rehoming Survey, pet problems are the most common reason that owners rehome their pet, accounting for 47% of rehomed dogs and 42% of rehomed cats. households in 1988, the first year the survey was conducted. 4 billion in total on their pets in 2011. One of the interesting trends in the last few years is the growing number of young adults that are getting pets. Pet care in Canada maintained strong growth in 2017, driven largely by premiumisation and pet humanisation trends. Pets play a vital role in our lives. “That’s how millennials are approaching pet ownership,” he says. 8 billion now versus $58. Erin Epperly, a millennial who is an associate veterinarian at Peak View Animal Hospital in Fowler, Colorado. Pet problems were defined as problematic behaviors, aggressive behaviors, grew larger than expected, or health problems owner couldn’t handle. population back this up. Today, 17% of Millennial pet owners have a pet-related app on their smartphone or tablet, a figure that falls to 9% for all pet owners. In addition to looking atHow brands are targeting millennial parents (and millennial pet owners, home and apartment renovators, and home cooks) in our latest 2018 trend report. The priorities for millennial pet owners in the market for a home impacts the $63 billion pet industry, which has grown threefold since 1996, such as $11 billion for pet-pampering alone While all the generations of pet owners may spend discretionary funds on their furry friends, it’s millennials who are far more likely than “boomers” to seek a veterinarian for advice17-07-2017 · Dublin, July 17, 2017 (GLOBE NEWSWIRE) -- The "Pet Population and Ownership Trends in the U. Statistics reveal there are lots of dogs and cats in North American households Millennial homeownership rates are way, way down. Millennial Pet Owners, Future of the Industry by Caitlin Stewart , on March 22, 2016 When I started reading the Packaged Facts report Millennials as Pet Market Consumers , I laughed out loud because I truly am the poster child for Millennial pet owners. But of particular interest are the statistics madeNumber of Households That Own a Pet Households Dog 46,300,000 Cat 38,900,000 Freshwater Fish 11,900,000 Bird 5,700,000 Percent of households that own a pet 62 % Total U. According to the U. Millennials and car ownership? It's complicated. 55% of all U. Pet Retailer Changes To Attract Millennial Consumers. Millennial dog owners are moving away from small dog ownership and toward medium-sized dogs (in one segment of the study, 50 percent of millennials owned a medium-sized dog compared with 34 percent of older owners of dogs). X% and is expected to maintain its dominance over the forecast period. According to recent findings from the American Pet Products Association, millennial pet ownership has officially overtaken baby boomer pet ownership by three percentage points and they now account for 35% of all pet owners The American Pet Products Association (APPA) estimates that 2014 industry sales will reach $58